It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.

It all begins with a spark of inspiration—a theme rooted in the magical worlds of myth and folklore. Whether it’s “water nymphs and creatures of the ocean” or “fairytales, legends of lovers, and flowers that break curses,” we dive into storytelling and imagery to lay the foundation for each collection.

Once the theme is solidified, we pull from pre-existing mythos, fairytales, and a little bit of our own creativity to craft a name for the entire collection as well as all of the products inside it that evoke the essence of the story we’re telling, ensuring that every product and detail connects back to the collection's narrative.

Next, we curate a list of botanicals and ingredients that embody the collection’s spirit. Every ingredient and element is thoughtfully chosen to bring the story to life through scent, texture, packaging, and ritual.

The style of storytelling varies with the collection. Tales of the Everbloom reads like fairytales of old, while Ballads of Watersong is expressed through lyrical poetry and sea shanties to harken back to the selkies and sirens of legend and days spent on the open, perilous ocean.

Bringing the vision to life means perfecting the formulations. From luxurious textures to transportive scents, we dedicate countless hours to research and development, testing and tweaking until every product feels like a small piece of magic. Feedback from our faerie kin ensures that each creation is as enchanting as it is functional.

Whether it’s a perfume that carries the aroma of moonlit woodlands or a soak that feels like dipping into a mythical spring, our products are crafted to awaken the ethereal beauty within you. Now, it’s time to step beyond the veil and bring the magic into your daily rituals.